ACADEMIC EXPERIENCE


Associate Professor, Gümüşhane University, Departmant of Production Management and Marketing, Faculty of Economics and Administrative Sciences, Gümüşhane/TURKEY 2018-Present.

Assistant Professor, Gümüşhane University, Departmant of Production Management and Marketing, Faculty of Economics and Administrative Sciences, Gümüşhane/TURKEY 2011-2018.

Lecturar, Gümüşhane University, Departmant of Production Management and Marketing, Faculty of Economics and Administrative Sciences, Gümüşhane/TURKEY 2009-2011.

Research Assistant, Karadeniz Tecnical University, Institute of Social Sciences, Trabzon/TURKEY 2005-2009.

ADMINISTRATIVE EXPERIENCE


Head of Department, Gümüşhane University, Business Administration, Departmant of Production Management and Marketing, Faculty of Economics and Administrative Sciences, Gümüşhane/TURKEY 2018-Present.

Head of Department, Gümüşhane University, Business Administration, Departmant of Production Management and Marketing, Faculty of Economics and Administrative Sciences, Gümüşhane/TURKEY 2015-2015.

Member of the Institute Administrative Committee, Gümüşhane University, Institute of Social Sciences, Gümüşhane/TURKEY 2013-Present.

Institute Assistant Manager, Gümüşhane University, Institute of Social Sciences, Gümüşhane/TURKEY 2013-2017.

Co-head of Department, Gümüşhane University, Business Administration, Faculty of Economics and Administrative Sciences, Gümüşhane/TURKEY 2010-2011.

OTHER SCIENTIFIC ACTIVITIES AND DUTIES


Chairman of the Organizing Committee, International Brand and Brand City Congress, Gümüşhane/TURKEY 27-29 September 2018.

Editor, The Journal of International Scientific Researches, 2016-Present.

Editor, Gümüşhane University Social Sciences Institute Electronic Journal, 2012-2017.

PHD AND MASTER THESIS SUPERVISION


Mehmet Salih Kurnaz, Ethical Dimension in Consumer Behavior: A Survey on Consumer Ethics and Determinants, Master Thesis, Gümüşhane University, Institute of Social Sciences, 2018.

Orhan Çavuşoğlu, Determination of factors Affecting the Quality of Services Offered at the Domestic Departures: A Case of Trabzon Airport, Master Thesis, Gümüşhane University, Institute of Social Sciences, 2016.

Gökhan Karadirek, Consumers’ Perceptions of Electronic Service Quality: An Application on Users Individual Internet Banking, Master Thesis, Gümüşhane University, Institute of Social Sciences, 2014.

Ali Tehci, The Customer Loyalty and Satisfaction with Store Image Dimensions in Word-of-Mouth Communication, Master Thesis, Gümüşhane University, Institute of Social Sciences, 2014.

Erdem Özkan, Word-of-Mouth Commuciaton and Customer Loyalty Effect of Consumer Buying Behaviour: An Application on Electronic Goods Sector, Master Thesis, Gümüşhane University, Institute of Social Sciences, 2014.

PROJECTS


Coordinator, Factors Affecting the Use of E-Government Services by Companies: An Application on EKAP, Gümüşhane University, Coordinator of Scientific Research Projects, 2018.

Researcher, Effects of Relationship Marketing, Service Quality and Switching Cost on Customer Loyalty in Thermal Hotels, Gümüşhane University, Coordinator of Scientific Research Projects, 2018.

Coordinator, Determination of factors Affecting the Quality of Services Offered at the Domestic Departures: A Case of Trabzon Airport, Gümüşhane University, Coordinator of Scientific Research Projects, 2016.

Researcher, Effect of Country Risk on Foreign Capital Investments: Panel Causality Analysis for Developing Countries, Gümüşhane University, Coordinator of Scientific Research Projects, 2016.

UNDERGRADUATE AND GRADUATE COURSES


Digital Marketing, Business Administrative, Graduate, Gümüşhane University, 2017-2018.

Tourism Marketing, Business Administrative, Graduate, Gümüşhane University, 2017-2018.

Social Marketing and Corporate Social Responsibility, Business Administrative, Graduate, Gümüşhane University, 2017-2018.

Brand and Brand Cities in Marketing, Business Administrative, Graduate, Gümüşhane University, 2017-2018.

Marketing Principles, Business Administrative, Undergraduate, Gümüşhane University, 2017-2018.

International Marketing, Business Administrative, Undergraduate, Gümüşhane University, 2017-2018.

Sales Management, Business Administrative, Undergraduate, Gümüşhane University, 2017-2018.

Marketing Management, Business Administrative, Undergraduate, Gümüşhane University, 2017-2018.

Marketing Researches, Business Administrative, Undergraduate, Gümüşhane University, 2017-2018.

Fieldwork in Marketing, Business Administrative, Undergraduate, Gümüşhane University, 2017-2018.

Consumer Behaviour, Business Administrative, Undergraduate, Gümüşhane University, 2016-2017.

Business Relations and Presentation Techniques, Business Administrative, Undergraduate, Gümüşhane University, 2016-2017.

Brand Management, Business Administrative, Undergraduate, Gümüşhane University, 2015-2016.

PUBLICATIONS


Articles in International Journals

Yıldız S.,Topal M. H., Yıldız E., Tosunoğlu B., “Firmaların E-Devlet Hizmetleri Kullanımını Etkileyen Faktörler: EKAP Üzerine Bir Uygulama“, The Journal of International Scientific Researches, 3 (1), pp.11-28, 2018.

Yıldız S.,”Effects of Guerrilla Marketing on Brand Awareness and Consumers’ Purchase Intention“, Global Journal of Economics and Business Studies, 6 (12),pp. 177-185, 2017.

Yıldız S.,Topal M. H., “Increasing E-Trust in E-Government Services: A Case Study on The Users of Internet Tax Office“, The Journal of International Scientific Researches, 2 (5), pp.9-23, 2017.

Onurlubaş E., Yıldız E., Yıldız S., “Üniversite Öğrencilerinin Sigara Tüketimini Etkileyen Faktörler: Trakya Üniversitesi Öğrencileri Üzerine Bir Uygulama“, The Journal of International Scientific Researches, 2 (4), pp.83-92, 2017.

Yıldız S.,Yıldız E., “Yerel Ekonomilerde Kredi Kartı Kullanım Düzeyi: Gümüşhane İli Örneği“, Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 7 (17), ss.170-183, 2016.

Yıldız S.,Yıldız E., “Service Quality Evaluation of Restaurants Using the Ahp and Topsis Method“, Journal of Social and Administrative Sciences, 2 (2), pp.53-61, 2015.

Özkan E., Yıldız S., “Müşteri Sadakati İle Ağızdan Ağıza İletişimin Tüketici Satın Alma Davranışlarına Etkisi: Elektronik Eşya Sektöründe Bir Uygulama“, Uluslararası İktisadi ve İdari İncelemeler Dergisi, 8 (15), ss.359-380, 2015.

Yıldız S.,Durmuş İ., “TV Reklamlarının Kişisel Kullanımının Tutum ve Satın Alma Kararları Üzerine Etkileri: Üniversite Öğrencileri Üzerine Bir Uygulama“, Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 6 (13), ss.238-252, 2015.

Yıldız S.,Yıldız E., Topal M. H., “Islamic Marketing as a New Marketing Trend: An Application for Determining Customers’ Islamic Bank Selection Criteria“, Banks and Bank Systems, 9 (1), pp. 20-25, 2014.

Yıldız S.,Karadirek G., “Elektronik Hizmet Kalitesi Algılamaları: Bireysel İnternet Bankacılığı Kullanıcıları Üzerine Bir Uygulama“, Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 5 (10), ss.303-329, 2014.

Yıldız S.,Tehci A., “Ağızdan Ağıza İletişimde Müşteri Tatmini ve Müşteri Sadakati ile Mağaza İmajı Boyutları: Ordu İlinde Bir Uygulama“, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 18 (1), ss.441-460, 2014.

Yıldız S.,Yıldız E., “The Measurement of Distributor Performance with a Multi-Criteria Decision Making Method“, Innovative Marketing, 9 (3), ss.42-47, 2013.

International Conferences

Yıldız E., Yıldız S., “A Comparison of Job Satisfaction Between Conventional and Participation Bank Employees Based on Herzber’s Two Factor Theory”, 3rd International Conference on Islamic Perspective of Accounting, Finance, Economics and Management, 23-25 October 2017, Gaziantep / Türkiye.

Yıldız S., “The Role of Innovation in Service Business: A Research on Participation Banking”, 3rd International Conference on Islamic Perspective of Accounting, Finance, Economicsand Management, 23-25 October 2017, Gaziantep / Türkiye.

Yıldız E., Yıldız S., Tosunoğlu B., “Effects of Relationship Marketing, Service Quality and Switching Cost on Customer Loyalty in Thermal Hotels”, The 5th International Academic Conference on Social Sciences, 27-28 July 2017, Barcelona / Spain.

Tehci A., Yıldız S., Yıldız E., “Relationship between Facebook Advertisements Consumer Attitude: A Case Study of Generation Y”, Graduate Student Research Conference in Business and Economics, 25 May 2017, Florida / USA.

Yıldız S., Yıldız E., Onurlubaş E., “Health Tourism: Impact of Service Quality of Thermal Hotel on Brand Image and Customer Loyalty”, 3rd International Conference on Tourism: Theory, Current Issuesand Research, 27-29 April 2017, Rome / Italy.

Onurlubaş E., Yıldız E., Yıldız S., Dinçer D., “Tüketicilerin Yeşil Ürün Satın Alma Davranışlarını Etkileyen Faktörlerin Belirlenmesi: Bursa İli Örneği”, III. International Balkan and Near Eastern Social Sciences Congress Series, 4-5 Marc 2017, Edirne / Türkiye

Onurlubaş E., Yıldız E., Yıldız S., Dinçer D., “Sosyal Medya Uygulamalarının Tüketici Satın Alma Davranışları Üzerindeki Etkileri: Facebook Örneği”, III. International Balkan and Near Eastern Social Sciences Congress Series, 4-5 Marc 2017, Edirne / Türkiye

Yıldız S., Yıldız E., Tehci A., “Influence of Facebook Applications on Consumer Purchase Intention: A Case Study of Generation Y”, International Interdisciplinary Business-Economics Advancement Conference, 9-13 May 2016, Florida / USA.

Yıldız S., Çavuşoğlu O., Çavuşoğlu M., “Determination of Factors Affecting The Quality of Services Offered at The Domestic Departures: A Case of Trabzon Airport”, International Interdisciplinary Business-Economics Advancement Conference, 9-13 May 2016, Florida / USA.

Yıldız S., Yıldız E., “Comparing Traditional Banks and Participation (Islamic) Banks in terms of Factors Affecting Brand Equity”, Conference on Islamic Accounting and Finance, Gaziantep, 27-28 October 2016, Gaziantep / Türkiye.

Onurlubaş E., Yıldız E., Yıldız S., “Üniversite Öğrencilerinin Sigara Tüketimini Etkileyen Faktörler”, 1. Uluslararası Sosyal Bilimler Sempozyumu, 13-15 Ekim 2016, Elazığ / Türkiye.

Yıldız S., “Exploring Factors Affecting The Adoption of Mobile Commerce: An Application to TR90”, International Balkan and Near Eastern Social Sciences Conference Series, 12-13 March 2016, Plovdiv / Bulgaristan.

Yıldız S., Topal M. H., “Increasing E-Trust in E-Government Services: A Case Study on The Users of Internet Tax Office”, International Balkan and Near Eastern Social Sciences Conference Series, 12-13 March 2016, Plovdiv / Bulgaristan.

International Books and Book Chapters

Yıldız S., Yıldız E., Tehci A., Chapter Name:Influence of Facebook Applications on Consumer Purchase Intention: A Case Study of Generation Y, Studies on Balkan and Near Eastern Social Sciences, ISBN:978-3-631-71415-7, pp. 75-83, PL Academic Research, Frankfurt, 2017.

Christiansen, B., Yıldız S.., Yıldız E., Ed., “Handbook of Research on Effective Marketing in Contemporary Globalism”, Hershey, PA: IGI Global, 2014.

Christiansen, B., Yıldız S.., Yıldız E., Ed., “Transcultural Marketing for Incremental and Radical Innovation”, Hershey, PA: IGI Global, 2014.

Yıldız S., Kurtuldu H. S., Chapter Name:Factors Affecting Electronic Service Brand Equity, Transcultural Marketing for Incremental and Radical Innovation, ISBN:978-1-4666-4749-7, pp. 434-492, Hershey, PA: IGI Global, 2014.

Articles in National Journals

Kurtuldu H. S., Çilingir Z., Yıldız S., “Kulaktan Kulağa İletişim: Alışveriş Merkezi Müşterileri Üzerinde Bir Pilot Çalışma“, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 24 (3), ss.95-115, 2010.

Kurtuldu H. S., Yıldız S., Çilingir Z., “Web Sitelerinin Pazarlanmasında Estetik Özelliklerin Rolü: Online Gazeteler Üzerinde Bir Uygulama“, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 2 (26), ss.1-11, 2010.

Keskin H. D., Yıldız S., “Tüketicilerin Marka Tercihlerinde Etkili Olan Faktörler ile Marka İmajı’nın Marka Değeri Üzerindeki Etkileri: Trabzon Örneği“, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 1 (27), ss.239-254, 2010.

Çilingir Z., Yıldız S., “Tüketicilerin Ürünlere Olan İlgileniminin Marka Sadakati Üzerindeki Etkisi: Sembolik Nitelikteki Bir Ürün Grubu İçin İstanbul İli Pilot Çalışması“, Zonguldak Kara Elmas Üniversitesi Sosyal Bilimler Dergisi, 6 (11), ss.79-100, 2010.

Yıldız S., Çilingir Z., “Elektronik Pazarlamada Müşteri Sadakatinin Geliştirilmesi: Karadeniz Teknik Üniversitesi Öğrencileri Üzerine Bir Araştırma“, Çukurova Üniversitesi Sosyal Bilimler Dergisi, 19 (1), ss.412-428, 2010.

National Conferences

Yıldız S., Yıldız E., “Tüketicilerin Demografik Özelliklerine Göre Elektronik Hizmet Marka Değeri Algılamaları”, 12. Ulusal İşletmecilik Kongresi, Mayıs 02 – 04, Marmaris., 02-04 Mayıs 2012, Marmaris-Muğla / Türkiye.

Yıldız S., Yıldız E., “Yerel Ekonomilerde Kredi Kartı Kullanım Düzeyi: Gümüşhane İli Örneği”, IV. Yerel Ekonomiler Kongresi, 24-26 Mayıs 2012, Gümüşhane / Türkiye.

Kurtuldu H. S., Çilingir Z., Yıldız S., “İlişki Odaklı Pazarlama Bileşenlerinin Tüketici Sadakati Üzerindeki Etkisi: Bankacılık Sektöründe Bir Uygulama”, 13. Ulusal Pazarlama Kongresi, 25-29 Ekim 2008, Nevşehir / Türkiye.